- Candidate must possess at least Bachelor's Degree in Marketing or equivalent.
- Develop the brand portfolio of imported beverage products on the right channel type of distribution.
- Establish the proper pricing to maximize the profitability of the company at the acceptable level of consumer satisfaction.
- Analyze monthly performance of imported beverages including sales and profit.
- Create, develop, plan comprehensive marketing programs based on consumer insights.
- Takes part in giving directives and mandatories for new product development.
- Plans, conceptualizes and monitors implementation of brand promotion initiatives in collaboration with Sales and Trade Marketing
- Provides essential reports as a tool to analyze market and as reference for decision-making and forecasting.
- Aid in the setting of budgets for every marketing endeavor
- Closely work with the Distribution Managers/Channel Development Manager to aid in the improvement of sales in their respective areas/accounts and to ensure proper implementation of programs.
- Handles the ordering of Imported Products
- Handles all importation of imported products
- Monitors inventories of the Imported Products to make sure that there is sufficient stocks at the plant warehouse
- Participate on Sales Call and business review with Key Accounts, 7/11 when needed.
- Conduct trade check to ensure proper implementation of marketing programs and to check on the competitive activities
- Assists in developing promotional materials for brands being handled.
- Can read, write and understand Mandarin is a plus
